Who we work with · Law, accounting & consulting
Websites and Google profiles for firms that want clients looking for an expert, not a price.
An entrepreneur opening a business, a foreigner buying property or a company that needs a bookkeeper does not choose at random. They type a question into Google, read who answers it clearly, check the reviews and only then call. We build the website and profile that show expertise before the first conversation, within the rules of your profession. For law firms, accounting practices, tax advisers and consultants from Zadar to Split.
How clients look for a firm
First the question, then the name, then the reviews.
A client rarely types "lawyer Šibenik". They type "how to register a sole trader in Croatia", "property tax for foreigners", "apartment rental contract". The firm whose website answers that clearly becomes the first choice before the client compares fees at all. Only then comes the check on Google Maps, where reviews and an up-to-date profile decide whether they call.
So we build a website with clear practice areas, a team with real photos and a described process, plus content that answers your clients' real questions, written with you, without jargon and without promises your profession does not allow. On top of that a Google profile with a review routine that respects client confidentiality.
For firms working with foreigners we add English and German and Google Ads on specific services, for example "buying property in Croatia as a foreigner".
What we build
- Website with practice areas, team, process and a clear call to talk
- Guides and answers to frequent client questions, optimised for search
- Google profile with categories, services and a review routine
- Multilingual version for foreign clients, when you have them
- Google Ads on high-value services with every enquiry tracked
- LinkedIn and Facebook profile for referrals and business contacts
OutcomeEnquiries from clients who already know what they need and why you.
What we measure
The numbers a partner actually looks at.
Not visits, but qualified enquiries and their value. Every month, on one page.
Indicators for law, accounting and consulting
| Indicator | Why it matters |
|---|---|
| Enquiries by practice area | Shows which services bring clients and which only bring visits |
| Share of qualified enquiries | One real client is worth more than ten asking for free advice |
| Rankings for client questions | Guides that rank bring enquiries for years |
| Calls and enquiries from the Google profile | Clients from your town checking before they call |
| Cost per enquiry from ads | For high-value services an ad pays off even at a high cost per click |
FAQ
For firms and advisers.
Advertising is restricted for lawyers. What are we allowed to do?
The Croatian bar's code of ethics allows an informative website with practice areas, team and contact, but not advertising that promises outcomes or makes comparisons. We work within those rules: the website informs and shows expertise, the Google profile collects reviews. Your firm checks every text before it goes live.
May we ask clients for reviews?
Yes, while respecting confidentiality. The client decides whether and what to write, and you never reply with details of the matter. We set up a simple process that breaks neither GDPR nor professional rules.
Who writes the expert content?
We do the structure, the key questions and the draft; your expert supplies the substance and approves every text. That way the text is accurate and still readable for a client who is neither a lawyer nor an accountant.
Related
Services and places for firms.
Ready for more enquiries, bookings and sales?
Book a free 30-minute strategy call. No slide deck, no obligation. You leave with a clear view of what is holding your growth back and what to fix first.