Who we work with · Clinics & practices
Websites and marketing for clinics and practices that want patients who arrive prepared.
Patients no longer choose on a neighbour's recommendation. They type “dentist Šibenik” or “physiotherapy Zadar”, compare three profiles on Maps, read reviews and prices and call the one they trust. We build sites and profiles that earn that trust before the first call, for dentists, physiotherapists, aesthetic and private clinics.
How patients search
By treatment and place, with a question about price and pain.
Searches are specific: “dental implants Split price”, “teeth whitening Zadar”, “physiotherapy after knee surgery Šibenik”. A single “Services” page with a list cannot rank for that. You need a page per treatment that answers the questions the patient actually asks: how long, does it hurt, what it costs, who does it.
Alongside local patients, clinics in Split and Zadar increasingly see patients from Germany, Austria, Italy and the UK who combine a treatment with a holiday. They search in their own language, compare prices with home and look for reviews on Google.
So we build a page per treatment in Croatian and English, a Google profile with a review system and, once the foundation works, ads per treatment and city.
What we build
- A page per treatment with duration, price or range and answers to questions
- Doctors and therapists presented with licences and a photo
- Google Business Profile with the right categories and a post-visit review system
- Appointment booking or enquiry in two steps, on mobile
- An English version for patients from abroad
- Tracking of calls, enquiries and bookings per treatment and channel
OutcomeMore patients who arrive with the right expectations and fewer empty slots.
What we measure
Enquiries per treatment, not page visits.
One implant patient is worth more than a hundred visits. We measure what leads to an appointment.
Metrics for clinics and practices
| Metric | Why it matters |
|---|---|
| Enquiries and bookings per treatment | Which treatments bring patients and which only visits |
| Calls from Google Maps | Local patients who decide right away |
| Reviews per month and rating | The strongest trust signal in healthcare |
| Share of enquiries from abroad | Higher-value patients, different channels |
| Cost per new patient per channel | Where to invest next month |
FAQ
For clinics and practices.
Can we publish prices?
We recommend at least a range. A patient who cannot see a price often assumes the worst and does not call. We align copy and posts with the professional chamber's rules on advertising healthcare services.
Can we ask patients for reviews?
Yes, respecting privacy: a message after the visit with a review link, without mentioning the treatment, and without incentives that Google prohibits. We reply to every review without disclosing patient details.
Do you run ads for healthcare services?
Yes, within the limits Google and Meta set for healthcare categories. Campaigns are built per treatment and city, with a landing page that answers the patient's questions.
Related
Services and places for clinics and practices.
Ready for more enquiries, bookings and sales?
Book a free 30-minute strategy call. No slide deck, no obligation. You leave with a clear view of what is holding your growth back and what to fix first.